Infoserve Group PLC

Infoserve is a leader in online local search marketing. Our portfolio of online marketing solutions brings business to SMEs by utilising the power of the online local search market.

Our innovative product portfolio will get your business found by people actively looking online for your products or services in a specific location. These local searches bring together buyers and sellers at just the right time in the buying cycle.

Get your business found online at the optimum time through local search.

What is local search?

Local search is when customers look for products and services in a specific location, such as…

How to put your business in front of people searching locally?

Customers searching online mainly use search engines, which link them to businesses. To access the online customer market your business needs to appear on these search engines. Our online marketing products can help you with that.

Yahoo!Local Featured Listings enable your business to be found online at exactly the right time in the buying cycle by consumers looking specifically for the products or services you provide in a chosen location.

Yahoo!Local offers fixed priced, fixed term solutions: a cost-effective way to advertise your business online.

Yahoo!UK has 23 million unique users, a reach of 64% of people online¹.

There are huge benefits of advertising your business on Yahoo!Local:

• Targeted campaigns to drive relevant leads to your business.
• Getting your business found by people actively looking to buy your products or services.
• Direct exposure for your business on one of the world's most used search engines.
• Advertising for your business 24 hours a day, seven days a week.
• Optional link to your business' website from your listing offering a 24-7 shop window to your potential customers.
• Flexible pricing options to suit your business needs.

Drive targeted leads to your business, call us now on 0845 36 77 200

City-Visitor is one of the most used business finders on the Internet, attracting over four million visitors each month. The business directory enjoys high visibility on the major search engines, providing businesses with vast online exposure.

Advertising on City-Visitor gives you:

• Visibility on the major search engines: City-Visitor has 12 million number one positions and 22 million first page positions on the major search engines, including Google, Bing, Yahoo!, Ask.com, MSN and AOL.
• Advertising 24 hours a day, 7 days a week, 365 days a year.
• Access to a large targeted audience of consumers who are already interested in what you have to offer.
• A cost-effective solution to promoting your business.

The need for a business to have an Internet presence has never been stronger, with an ever-increasing number of people going online to find the information they need about businesses, products and services.

• Overview
• eStart
• eStart Plus
• Designs
• Dynamic Interface

eStart Website Packages

If your business needs an easy-to-manage, professional looking web presence at an affordable price then the eStart package is for you. Perfect for businesses who want to take advantage of the increasing popularity of the web to promote their products and services.

You can choose from a variety of designs that can be customised to match your existing business identity, and use your own images and text to convey the message you want to potential customers.

eStart Websites

One–page websites to promote your business…

See eStart Features

eStart Plus Websites

More advanced websites with up to ten pages…

See eStart Plus Features

Once your website is up and running, discover how you can get found on the major search engines with Infoserve's portfolio of marketing solutions.

eStart Features

• Domain name registration (.co.uk or .com)
• 12 months Starter hosting
• 1 email address
• Use of professional imagery
• Up to 250 words
• A colour scheme to match your corporate branding

eStart Designs

See our design gallery

Extras

• Copywriting service (250 words)

eStart Plus Features

• Flexible designs allow up to 10 pages of content
• Domain registration (.co.uk or .com)
• 12 months Starter Plus hosting
• Up to 5 email addresses
• Features can be added at any time as your business changes and grows
• Our Dynamic Interface (Content Management System or CMS) which gives you the flexibility of editing elements of your website to keep the content up–to–date
• Use of professional imagery

Optional Extras*

• Copywriting service
  (250 words per page)
• Extra web pages
  (up to 10)
• Image Gallery (example)
• Table field
  (i.e. tables used to illustrate restaurant menus etc.)
• Additional .com or .co.uk domain name (1 year)
• Domain name transfer
• Flash Header (example)
• Enquiry form (see examples)

eStart Designs

See our design gallery

*Extras only available on the eStart Plus Package at additional cost.

The Football Business Finder allows businesses the opportunity to appear across the network of 69 official Football League club sites. The network incorporates teams from the Premier League, the Championship, Leagues One and Two, and non-league.

• Business Finder Page
• Search Results Page
• More Information

Premium Sponsor BannerLearn more… Search SponsorLearn more…

Please click on an advert or listing name above to learn more…

Premium Sponsor BannerLearn more… Category Sponsor BannerLearn more… Priority ListingLearn more… Enhanced ListingLearn more…

Please click on an advert or listing name above to learn more…

• AdWords Overview
• What do I get?
• Why use Infoserve?
• FAQs

Overview

The need for a business to have an Internet presence has never been stronger, with an ever-increasing number of people going online to find information about local products and services.

Our knowledge and expertise help you to get the most value from your AdWords Campaign, ensuring that you reach the right audience. We create, build and manage your Google AdWords Campaign. Your ads are only ever seen by people who are looking for your product or service and you only pay when someone clicks on your ad.

Our Credentials

Infoserve's Account Management team is led by an Account Manager who has met Google's requirements to attain recognition as a Qualified Google Advertising Professional.

What do I get?

By letting Infoserve manage your Google AdWords campaign your company can benefit in many ways. Take advantage of our expertise in this field: our team of professionals will manage your campaign from start to finish. Read on to see what this includes:

• Comprehensive targeted campaign on 'Google Search'.
• Campaigns from as little as £50.00 per month.
• Researched keywords.
• Expertly written Ad Creatives.
• Google's recommended campaign structure to get the best return on your investment.
• Account set–up.
• Total account management.
• Direct access to the 'Report Centre'.
• Expert support and advice.

Why use Infoserve?

• Simplicity — Setting up an account can be complicated - let Infoserve do it for you.

• Time — Managing accounts is time consuming. Time is a scarce commodity in business: you need to use it wisely.

• Expertise — We have specialist knowledge and the expertise to manage a successful campaign, so why not use a trusted source.

• Cost — Yes there is a set–up cost and a management fee but this is usually saved many times over by letting us run your account whilst you run your business! Like most things in life, if you don't know what you're doing you can easily waste money.

• Effectiveness — To get the most out of your Google AdWords campaign and to get the best return on your investment, you need to ensure you have an effective campaign manager.

  A qualified Google AdWords Professional will design and manage your account based on best practices recommended by Google.

• Support — We will provide total support from a team who have been extensively trained by Google.

• Future Proof — As experienced Google AdWords Professionals, we ensure that we are up–to–date with new features and best practices and any updates are incorporated into your campaign as soon as they are released.

FAQs

1. How much will it cost?

AdWords can pay for itself and suits advertisers of all sized budgets. We run campaigns from as little as £50 per month.

You pay a one–off set–up fee. This covers the cost of setting up your account and creating the right campaign for your business. We will agree a monthly click fund to suit your budget that is only used when someone clicks on your ad. We charge a small 'management fee' that covers the cost of managing your campaign.

2. How many clicks will I get?

It is difficult to predict as every company's campaign is unique. We will provide you with a login to the 'Report Centre' so that you can monitor how many clicks you are receiving.

3. Why can't I see my ad?

There are several factors that may prevent your ad being displayed:

• There is no remaining budget on the account.
• The ad is being targeted to a different local area from where you are.
• The correct search query was not entered to trigger an ad.

Each situation will need to be individually investigated to clarify the reason.

4. How much will I pay for a click?

The cost–per–click is determined by your chosen keywords and a number of other factors specified by Google. It is a live bid process so the amount could constantly vary. Our campaign structure ensures that you receive the best value per click. We will never exceed your budget.

5. How do I get in the top position?

Ad position is determined in an electronic auction, each time someone searches on a relevant keyword. We cannot guarantee your ad will always appear in the top position but it will predominantly appear on the first page of results. To maximise the success of the campaign we will ensure the most appropriate keywords are used along with effective ad texts.

6. What do I do if I suspect competitors are clicking on my ad to increase my costs?

Google has advanced technology to identify and filter invalid clicks. Google takes the problem of invalid clicks extremely seriously and uses detection and filtering software, including advanced monitoring techniques, to identify invalid click activity, as well as employing a team that examines individual instances of invalid clicks.

If you suspect someone has been performing invalid clicks contact us and we will investigate this for you. You will not be charged for invalid clicks.

7. Why do I need to pay for AdWords if my business is already showing naturally in the search results?

It is great if you already appear in the search results however there are additional advantages of having a paid listing:

• Create even greater visibility for users in your area who are looking for information about your products or services.
• Create visibility for a greater number of keywords that enables users to easily find your business even when it's not in the organic results.
• Promote your business to relevant users. A sponsored ad enables you to grab peoples' attention with a promotional message and link through to the most relevant page of your website. With an organic link you are not always in control of your promotional message.

Do you want more people to find your business online? Do you want a website that ranks highly in the major search engines? Infoserve can help you achieve this with a KeySite website.

Choose an Infoserve KeySite and get more online traffic…

• Overview
• Features
• KeySite Editor

Features

• Achieve higher search engine rankings
• Bring targeted traffic
• Access to edit text and images
• Ability to change colour scheme
• Access to traffic reports
• Professional design

KeySite Editor

All KeySites come with an easy to use content management system which allows you to amend content*, images and colour scheme. Tailoring your keySite to your company's branding.

*Please note changing your KeySites original content may affect its ranking.

Infoserve's Single Industry Vertical Sites (SIVs) are dedicated to one particular industry, such as accountancy, cosmetic surgery and car hire. These websites contain content, advertisements and listings relevant to that specific industry. They offer the perfect online local search marketing solution for businesses in a specific industry sector.

Infoserve currently has more than 120 Single Industry Sites live on the Internet.

Advertising on one of our SIVs offers many benefits to your business, including:

• A competitive edge.
• Getting found via the search engines.
• Attracting a targeted and qualified audience.
• Strengthened online marketing.
• Maximising your profile.
• Conveying brand identity and promoting trust.
• Advertising 24 hours a day, 7 days a week, 365 days a year.

All websites require hosting. Hosting is the housing of a website. Your website must physically reside on a computer (a server) that is connected to the Internet, and managed by a hosting company. These servers are simply computers that have a constant, high-speed connection to the Internet, ensuring that your website is available 24 hours a day to the rest of the world.

What does hosting include?

Would you like more traffic directed to your website?

Infoserve’s Search Engine Optimisation (SEO) service provides a completely bespoke solution, which is specific to your needs.

SEO is more than just fixing meta data (information placed in the coding of your website that provides details of page description, keywords etc) and writing content, it includes detailed research and analysis of your competitors' websites to assess what changes need to be made to your site to compete in that marketplace. Things we look at include content, links, and site structure:

• Content — The richest quality of text relevant to the search phrases.
• Links — A site that is linked to by many other websites dealing with the same niche.
• Build — A site that is optimally presented in terms of its code and structure.

Infoserve’s Keyword Management Report provides the equivalent to a health check of your website highlighting changes that can be made to improve your search engine ranking.

The Keyword Management Report provides you with a site analysis, evaluating your website for current keywords. After a consultation with our representative to discuss desired keywords and phrases, we will provide you with a report detailing changes that need to be made to your on and off page content.

Infoserve’s comprehensive report will also include clear instructions on how to insert this data into the coding of your website. If you prefer we can perform the insertion for you through our Keyword Insertion product.

Infoserve’s Keyword Management Report is the best place to start to increase your ranking and we have achieved great results in the past. You can see some examples of our Keyword Management first page rankings here.